The Fluff Journal

Behind the Scenes

The Making of Sweet Dreams Reecie Plushie

Some projects start with a product idea. This one started with a very special cat named Reecie. Reecie is a super loving,...

Wildlife

Bears

Wildlife

Fox

Wildlife

Koala

News & Updates

Meet Your Wild Side - Wild At Heart

Wild at Heart pairs the 16 MBTI personality types with 32 endangered and threatened species - creating a playful way to discover...

Special Fluffs

Thor

Thor may have been one of the smallest Chihuahuas you'd ever lay eyes on, but what he lacked in size, he more...

Special Fluffs

Jude

Jude was found dumped in a rural area with his mother, and was only a few weeks old. It was immediately apparent...

News & Updates

Phoebe Has Her Own Little Corner of the Internet!

I’m so excited to officially share Phoebe the CH Kitty’s very own website - phoebethechkitty.com - along with two very special projects inspired...

Special Fluffs

Phoebe

Meet Phoebe, a wobbly little cat with cerebellar hypoplasia who proves that doing things differently doesn’t mean missing out on adventure.

News & Updates

Preorders for 2026 Phoebe Calendars are now live

Phoebe’s 2026 Calendar of Whiskers & Wobbles is now open for pre-orders - and for a limited time, you can grab it at special...

News & Updates

Introducing Kitty Swingers: The Mix’n’Match Magnetic Dangle Pins You’ll Fall in Love With

Introducing Kitty Swingers, the newest evolution in collectible enamel pins - a Mix’n’Match Magnetic Dangle Pin series that brings your favourite kitties to...

Special Fluffs

Gavi

A little meep with a mighty spirit